Execs & Accounts for September 13, 2004

ValueClick on Monday introduced ValueClick Brand, a specialized practice within its ValueClick Media business unit targeting brand marketers, with Benjamin Moore and Sara Lee among its first clients.

“ValueClick Brand is a natural extension of the mission we have embraced since our inception — to help marketers achieve their objectives,” said David Yovanno, general manager of ValueClick Media. “Demand from several brand marketers led us to create a product in partnership with them that leverages the expansive reach, frequency control and cost-efficiencies of our ad network model.”

ValueClick Brand employs specialists to develop, implement and analyze programs designed to improve key brand metrics. It provides advertisers and their agencies specialized expertise on how to leverage the online channel.

Services include pre-testing a program’s impact, ad frequency management, campaign optimization and quantitative analytics to determine true lift in brand and response metrics.

Goodmail Systems, developers of a system of economic incentives to limit spam, recruited Hans Peter Brondmo as a strategic advisor.

Brondmo is a fellow at Digital Impact and a familiar voice in digital marketing circles. He is the former chair of the E-mail Service Provider Coalition’s anti-spam technology working group, and he testified during the U.S. Senate’s hearings on the Internet and Privacy and on the Can-Spam Act.

He is the fourth member of the Goodmail’s advisory board, which also includes Steve Douty, former VP of marketing, sales and business development for Hotmail; Elemental Software Founder Peter Hirshberg; and Google VP of Product Management Jonathan Rosenberg.

“Goodmail Systems offers an elegant approach that begins to address the need for sender accountability in the battle against spam. Their solution, relying on economics to moderate sender behavior will benefit all legitimate uses of email,” said Brondmo.

Agency.com promoted Thomas Lanzetta to chief operating officer and Julie Roth to president of its Web development group in North America.

Lanzetta joined the agency following its 1997 acquisition of Spiral Media, where he had been CFO. At Agency.com, he was VP of finance before taking over as senior VP of global operations and finance in 2002. Roth was most recently senior VP of business development at the firm. Earlier, she founded First Chicago’s Internet group in 1995.

Gawker Media launched a new custom publishing effort, a la Nike Art of Speed. The new blog, called “A Dirty Shame,” is promoting the new John Waters film of the same name. The site is written by Remy Stern, author of the NewYorkish blog. It will run for 20 days “and promises to be as happily perverse as the film itself,” according to a post on Gawker.

ePrize hired John Saltnes as VP of business development.

Saltnes replaces Ivan Frank, who’s been promoted to senior VP of strategic services. Saltnes was director of sales for EyeWonder, and has held other sales and marketing positions with Blackcomb Media, MusicVision, Business.com, 24/7 Media and Tower Records’ Pulse Magazine.

SEM firm Reprise Media hired Prashant Desai as director of product management and promoted Dan Brough to director of operations.

Desai most recently headed Starwood Hotels’ Web analytics program. He was a founding member of Web analytics player Insight First, and also held business development roles with Information Technology Management, Rensselaer Polytechnic Institute and Jayana.

Brough was promoted to his new post from that of senior operations manager. Earlier, he was product manager Ask Jeeves’ now-defunct paid inclusion program. He also built online marketing products for Hachette Filipacchi New Media on sites including caranddriver.com, roadandtrack.com and ellemag.com.

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