Organic has snagged former AKQA creative director Mauro Alencar to fill a newly created role at the digital marketing agency. Alencar has been named executive director, creative, and will lead Organic’s creative group in San Francisco and Los Angeles, reporting directly to Quentin George, SVP and managing director of Organic’s West Coast practice.
During his year at AKQA, Alencar led the Microsoft Xbox account globally, including all first-party titles for Microsoft Game Studios, Xbox 360, and Xbox Live. He previously held creative director roles at Blast Radius, in Vancouver, B.C.; and at DM9DDB, J. Walter Thompson, and AgenciaClick in Sao Paulo, Brazil.
Internet consulting firm Molecular, part of the Isobar network, has tapped Vince Santo to lead its newly opened New York office as vice president and managing director. He brings to Molecular more than 20 years of consulting experience, most recently with Pfizer’s US Pharmaceutical group. He previously held positions at Rare Medium and Cambridge Technology Partners.
Two new senior executives have joined iVillage, which was acquired by NBC Universal earlier this year. Ezra Kucharz was named chief operating officer, and Linda Boff was appointed chief marketing officer. Both executives will report directly to Deborah Fine, president of iVillage Properties.
Kucharz will work with Fine to set the company’s strategic path and be responsible for managing day-to-day operations, as well as manage business and product development. Boff will help set the company’s marketing vision and strategy and oversee the development of the iVillage brand.
Job portal GettingHired.com named Anthony Uva as VP of online media sales. Uva will head the company’s newly launched online advertising division, and is responsible for growing GettingHired.com’s online presence, identifying new markets and increasing media sales. Uva spent six years as VP of sales and marketing at international media company Avation.net.
E-mail service provider e-Dialog signed eight new retailer clients to its platform, including Bluefly, Boots, Dick’s Sporting Goods, Folica, Furniture.com, Ross-Simons, Thompson and Company, and Wet Seal. These clients have chosen a mix of full-, self- and collaborative-service plans for the company’s Precision e-Marketing Platform, with tools for e-mail and multi-channel customer communications.
Online job site CareerBuilder.com has signed contextual ad network Quigo to power a private label version of Quigo’s AdSonar platform on its site. The platform will allow CareerBuilder.com to generate revenue through an auction-based, pay-per-click text ad program featuring content-targeted sponsored links.
New Corp’s U.K. newspaper The Sun is launching a new online video service, powered by Roo. Popular columns, entertainment and news content will be streamed, with video ads, on The Sun’s Web site through Roo’s video player. A similar deal in June added video to another News Corp.-owned U.K. newspaper site, The Times Online.
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