Execs & Accounts for September 15, 2003

PointRoll has named DoubleClick technology division co-founder Christopher Saridakis to the position of chief operating officer.

Through 2002, Saridakis was senior VP of global tech solutions for DoubleClick, the division responsible for the company’s DART ad management system. He was among the first people in the technology business at DoubleClick.

“Chris… has demonstrated a knowledge base that is instructive throughout our enterprise, and his excitement is a great validation to how we’ve executed on our vision,” said PointRoll CEO Jules Gardner.

Saridakis will work from the company’s headquarters in Fort Washington, Pennsylvania.

ABC National Television Sales has said it will use CheckM8’s rich media system to produce, manage and track ad formats for several of its top online properties.

ABC National TV Sales has worked with CheckM8 to customize and productize an initial offering of five ad formats on their sites, including floating units, streaming video commercials and in-page expandable units.

We are constantly searching for ways to improve our offerings to local and national advertisers,” said Ron Stitt, ABC NTVS’s VP of Internet operations. “CheckM8 makes this happen for us.”

Seven West Coast companies will use Atlas DMT’s Atlas Suite 4.0 for their online ad serving.

The seven new interactive agency clients include 10th Degree, Aviatech, Citrus, Exile on 7th, Foote, Cone & Belding Interactive (FCBi), High Voltage Interactive and Mediasmith. All are in California, save FCBi, which is based out of Seattle.

“With the Atlas Suite, we’re able to optimize online media plans based on how a prospect behaves past the first click. It has really helped our clients measure true ROI,” said Greg Brown, managing director of FCBi Seattle.

Boston.com has partnered with Brigham’s to offer free ice cream to greater Boston residents in celebration of the relaunch of its Web site. A free small cone or cup will be awarded to anyone that presents a coupon printed from the Boston.com site.

“The Scoop” is being promoted in The Boston Globe and across Boston.com and NYTimes.com with the tagline “Get the scoop from two local favorites.” The offer runs from Monday, September 15 through Sunday, September 21 and is valid for the “Boston.com” flavor. The limited-run surprise flavor will be revealed to Bostonians who stop by one of twenty-one participating Brigham’s shops during the week.

“We’d like to thank our audience for making us the number one regional Web site in New England for eight years running,” said Stephanie Shore, director of marketing for Boston.com.

Internet service providers Earthnet and HostWorks have agreed to be resellers of MX Logic’s email protection service. Prior to signing on with MX Logic, both ISPs used either in-house or competitive email security products.

“MX Logic’s E-mail Defense Service has done an outstanding job of blocking spam and unwanted mail for us,” said Bahman Saless, CEO of Earthnet. “And through a survey we conducted, our customers stated they are very pleased that MX Logic has been highly effective in not stopping legitimate email in their spam management process.”

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