Execs & Accounts for September 21, 2007
Death comes to NBC Digital Entertainment; Nike picks AKQA for soccer/football; Ford returns to Tocquigny
NBC Digital Entertainment named Cameron Death vice president of digital content. Death was previously at Microsoft, where he lead MSN’s Branded Entertainment and Experiences team in the US. Death will oversee the division’s digital production on a branded basis.
Nike tapped AKQA as its global digital agency for all soccer/football-related online projects across the U.S., Canada, Latin America, Europe and Asia-Pacific.
DigitalGrit, Temel, and RelevantNoise have combined to become Adverb Media. The new firm will provide integrated digital marketing services. Dan Lynn, co-founder of both DigitalGrit and RelevantNoise, becomes CEO of Adverb Media.
Scripps TV Station Group promoted Adam Symson to VP/interactive. The media company created the position for Symson, who was previously director of content and marketing for the Scripps Interactive Media division.
Critical Mass hired John Stichweh as SVP and general manager. Stichweh joined the interactive services firm after leaving a position as director of global interactive marketing at Coca-Cola.
Tocquigny rehired Jason Ford as director of interactive services. Ford returns to the interactive marketing agency after a stint as an interactive product manager for nFusion, on the Nokia and NEC account teams.
Pfizer tapped Fora.tv for a strategic programming partnership. The health care company will work with Fora.tv on a Health & Wellness Channel sponsored by Pfizer.
Ikea picked zig to launch an integrated campaign pushing its mattresses and box springs in Canada. The creative agency within the MDC Partners network is running online, TV, radio, print and guerilla efforts for the chain store.
AOL U.K. selected wunderLOOP to power its behavioral targeting in the U.K.
Adify Media added Josh Davidson as regional sales director on the West Coast. Davidson was previously responsible for advertising sales across the West Coast for Unicast.
TNS Media Intelligence named Bev Andal president. Steven Fredericks is stepping down from his role as president and CEO of TNS MI. Andal was previously chief operating officer.
Stardoll launched virtual clothing lines with Mary-Kate and Ashley Olsen. The virtual world for teen girls also debuted a “Real Celebrity” pages on the site with the Olsens.
The New York Post selected ROO to launch online video and video advertising on its Web site, NYPost.com.
TV Guide and Glam Media signed a syndication agreement. The online women’s site will receive a TV listings grid, editorial content and broadband video content from TV Guide Online.
