Google hired Penry Price as Eastern sales director. Price was the advertising director at Us Weekly and held various ad sales posts at Rolling Stone, including that of Eastern advertising director. He is also a member of the Outward Bound USA Marketing Committee.
Price will manage Google’s sales offices in New York, Toronto, Boston, Atlanta, Chicago, Detroit and Dallas, and will help manage Google’s relations with traditional marketers and agencies.
Euro RSCG 4D Boston was named digital agency of record for two companies: Intelsat and Exide Technologies. The firm was also selected as Harrah’s strategic partner for 2004 core site initiatives.
“They have been able to help us both on the marketing and IT front as we implement new online capabilities and make enhancements to Harrahs.com,” said David Norton, senior VP of relationship and loyalty marketing for Harrahs Entertainment.
Euro RSCG 4D has 118 global offices, including nine in the U.S.
Rick Bruner has joined DoubleClick as research manager, reporting to Director of Research and Industry Development Kathryn Koegel. Bruner has for several years been a consultant, working with clients including MSN, The New York Times Digital, Gillette and IBM.
Tacoda hired Joseph Pascal and Anastasia Contos to fill newly created project management posts. Pascal, new director of project management, joins following a five-year stint with Computer Associates. Earlier, he was special assistant to the CFO of Marriott International. Product Manager Contos was an associate director in the Boston office of Digitas.
Online marketing firm Bluestreak created an email campaign for Insurance.com and an affiliate marketing program for Telewest Broadband.
“Bluestreak clearly exceeded response and customer acquisition rates from our past campaigns and we look forward to working with them on future initiatives,” said David Roush, CEO of Insurance.com.
Espotting Media promoted VP of Operations Matthew Colebourne to senior VP and general manager. Colebourne, who joined the company from DoubleClick in 2003, now heads up its European division. He will also manage Espotting’s integration with FindWhat.com, which it merged with in July.
White Horse picked up several clients. The Portland, Oregon-based interactive agency signed The Nautilus Group, Tech Data Corporation, Tonkon Torp, and The Oregon Department of Environmental Quality.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more