Execs & Accounts for September 24, 2007
Tremor adds to advisory board; Attik lands ExpressJet; Red McCombs taps StrongMail for e-mail marketing.
Tremor adds to advisory board; Attik lands ExpressJet; Red McCombs taps StrongMail for e-mail marketing.
Video ad network Tremor Media added four members to its board of advisors. They include David Cohen, EVP, U.S. director of Digital Communications, Universal McCann; Jack Haber, VP of e-Business for Colgate; Jack Myers, founder and CEO, Myers Publishing; and Alan Schulman, SVP, executive creative director, imc2, to its board.
ExpressJet Airlines picked Attik as its creative agency of record. The Houston-based airline tasked the creative agency with its branding, promotions, advertising, Web development and media planning activities.
Online marketing agency Red McCombs Media selected StrongMail for its e-mail marketing services.
CheetahMail signed six new clients to its roster. The e-mail marketing system of Experian Digital claimed Carnival Cruise Lines, Crabtree & Evelyn, InsWeb, Office Depot, Redcats Group and Urban Outfitters as new strategic e-mail marketing program customers.
SellPoint named David Scanlin VP of sales. The online retail digital video network hired Scanlin from at Havok, where he was VP of worldwide sales.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article