Hill, Holliday, Connors, Cosmopulos has won branding duties for AOL. Advertising will pivot on AOL’s transformation into an ad-supported media brand.
Gannett tapped Revenue Science to handle behavioral targeting on its 100 newspaper and broadcast Web sites. The publisher’s network, which includes USAToday.com, boasts an audience reach of approximately 22 million.
Cox Newspapers tapped eStara to add click-to-call functionality to its classified ads. Cox papers include the Atlanta Journal-Constitution and Austin American Statesman.
Online market research firm InsightExpress promoted Megan Rome to senior director of marketing. She was previously director of marketing solutions.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more