Execs & Accounts for September 27, 2004

Reuters.com hires its first global head of ad development; True North taps Taylor to head new West Coastoffice; Ask Jeeves teams with Red Cross for hurricane relief.

Reuters.com hired Daniel Bernard as its first global head of advertising development, based in New York. Bernard was director of ad development for CBS MarketWatch, and earlier worked for CBS Corporation as a marketing specialist. He will liaise with advertisers to develop custom solutions on Reuters’ network of sites.

True North named Director of Interactive Tim Taylor to head its new West Coast office. Taylor will oversee a staff of five in the new San Francisco location, which will serve Buena Vista Entertainment, ThomasNet.com and David’s Bridal, among other clients.

“San Francisco’s interactive community offers us an incredible pool of talent to tap into and support our history of rich media and innovative interactive thinking,” said True North Chief Creative Officer Tom Goosmann.

Teaming with the American Red Cross, Ask Jeeves built a version of its site at redcross.ask.com to benefit those afflicted by the four hurricanes that hit Florida this season. One hundred percent of profits generated through searches on the site go to the Red Cross Disaster Relief Fund, which provides shelter, food and counseling to hurricane victims. The new site features the same search technology available at Ask.com.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource