Execs & Accounts for September 27, 2006

Organic built a new site for Mitsubishi Motors North America. Visitors are given several options to customize and price their vehicles, and can get a trade-in appraisal. The project lasted seven months. Additionally, a microsite for the Mitsubishi Outlander will launch in the next two weeks.

The Viral + Buzz Marketing Association (VBMA) has relaunched with a new chairperson, Andrew Corcoran. Corcoran is senior lecturer and program leader at Lincoln Business School in the U.K. Justin Kirby, founder of VBMA during its earlier incarnation and a vocal critic of rival organization The Word of Mouth Marketing Association, will be a member of the group.

Interactive agency MindComet promoted SVP of Sales and Marketing Paul Lewis to president and CEO. Former President and CEO Ted Murphy remains chairman of the board. The company made several additional promotions, including boosting Doug White to SVP of sales, Scott Allen to VP of experience, Ross Yaeger to VP of operations and Tara Lamberson to VP of marketing and strategy.

BMC Software bestowed a multi-year direct marketing contract on Epsilon. The assignment includes e-mail, creative development and direct marketing responsibilities.

Jumpstart Automotive Media promoted Aaron Nichols to VP of regional dealer groups, a newly created position. He joined as 2002 as manager of dealer sales.

In-game ad network Double Fusion tapped Interpret’s Gamemeasure division to provide independent measurement of its reach and its advertisers’ campaigns. Interpret previously cut a similar deal with IGA Worldwide.

FX Network engaged interactive agency Questus to create a Web site for “Nip/Tuck.” The cosmetic surgery-themed program is in its fourth season.

Tacoda hired Scott Portugal as VP of publisher support and Pravin Chandiramani as director of publisher support. Both are newly created positions. Portugal was previously business development director for InterActiveCorp. Chandiramani consulted on CRM and data-analysis products.

Meanwhile, rival Revenue Science struck a partnership with Advertising.com U.K. The agreement will have Revenue Science advertisers buying segments of the ad network’s 25 million-strong audience in the country.

Marchex hired Dennis Lee as VP of technology operations and promoted Scott Greenberg to SVP of advertising services. Lee was Amazon’s senior manager of Web site operations.

SEM firm Efficient Frontier opened a U.K. office to serve as its European base of operations. Chris Zaharias, formerly the company’s SVP of strategic initiatives, will head the office.

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