Execs & Accounts for September 28, 2005

Carat Fusion named Cory Treffiletti to the newly created post of engagement architect. Treffiletti was managing director of the San Francisco office of Carat Interactive, which recently became Carat Fusion. Agency President Toby Gabriner said Treffiletti was instrumental in developing Fusion Planning, a process that unites creative, media, consumer data and emerging technologies.

Andy Beal has launched a new search marketing venture, Fortune Interactive, with partner Michael Marshall. Beal, former VP of search marketing with WebSourced, departed that firm in July over philosophical differences with management about the company’s direction. Fortune Interactive uses a proprietary marketing technology called SEMLogic.

Marchex hired Cameron Ferroni as chief technology officer. Ferroni held several senior posts with Microsoft during 13 years with the company. He was most recently general manager of the Xbox software and services platform team.

TM Interactive created a new site for Planet Cancer, a non-profit offering peer support for young adults living with cancer. The project was done pro bono.

Return Path signed DoubleClick as a reseller of its bonded sender email accreditation program. DoubleClick also joined the beta program of Return Path’s reputation management service, called Sender Score.

The Eden Project, a greenhouse and venue for events like Live8, tapped Neutralize to handle search optimization. Neutralize will specifically help maintain the continuity of in-bound links as the client launches a new Web site.

Luxury travel site LuxuryLink.com hired Ken Green as SVP of ad sales. Green held several sales posts with The New York Times Company.

Ad-DictionTV.com, which awards visitors for viewing video ads, named 24/7 Real Media to rep its inventory. 24/7 also launched a new transitional video ad unit.

Accipiter picked up U.K.-based Teletext as a client to its AdManager ad management platform. The new customer will use AdManager’s geo-targeting features, plus post-impression and post-click tracking.

John Elder joined full service Bay area agency HEAT as president and equity partner. Elder was an associate partner at Goodby, Silverstein & Partners. Clients included eBay and Discover Card.

InfoSpace hired Stephen Davis as president of mobile media, and said President and COO Kathleen Rae would retire. Davis will manage mobile content licensing, marketing, and other aspects of the company’s growing mobile business.

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