Brulant named Chris Boggs as manager of its Search Engine Optimization team. The interactive marketing firm hired Boggs, who is also a Search Engine Watch blogger, from a search strategist position with Avenue A | Razorfish.
The Interactive Advertising Bureau (IAB) hired Joseph Laszlo to oversee research. Laszlo left a position at JupiterResearch where he’d been senior analyst and research director, broadband and wireless.
MLB.com tapped Joost for on-demand game broadcasts and highlight clips. MLB Advanced Media, the interactive media and Internet company of Major League Baseball, will provide the online television company with content from the 2007 MLB postseason, including the World Series, and “Daily Rewind,” an MLB.com produced daily highlight program.
Datran Media hired Paul Benjou as vice president of strategic development. Benjou was previously with several agencies, including Grey, Y&R, Ketchum MacLeod & Grove, FCB/Leber Katz Partners, IPG’s DraftWorldwide, McCaffrey & McCall, and Group One.
Playboy.com tapped Quattro for mobile ads. The men’s lifestyle magazine will use Quattro’s GetMobile platform.
AzoogleAds appointed Michael Sprouse to chief marketing officer. The online marketing firm hired Sprouse from Playboy Enterprises where he was senior vice president of marketing.
HipCricket picked by five broadcast radio groups for mobile marketing. HipCricket will drive mobile campaigns for Apex Broadcasting, Clear Channel San Diego, Double O Radio, Northeast Broadcasting and Simmons Media.
DigitalTown added two execs to its advertising sales team. The developer of a network of online communities for high school alumni, boosters, students and local citizens, named Mark Gackle as director of sales and Courtland Stewart as advertising sales consultant.
The Generations Network tapped Interevco for its online advertising. The parent company of Ancestry.com, Genealogy.com, Myfamily.com and RootsWeb.com, will use online consulting and sales firm to develop online advertising sales strategies.
Wunderloop claimed 10 new European customers. The behavioral advertising and content targeting firm will provide its services to AOL U.K., Bild.T-Online, Orange, Webads, Ilse Media, SBS TV, VNU/BP, Imnetworks, Tutto Gratis, and Tradera, an eBay group company.
Preferred Properties of the Islands tapped 4What Interactive for its Web site redesign. The real estate brokerage firm focused exclusively on the luxury estates of Sanibel and Captiva Islands.
DKNY and Sephora set up shop on Stardoll. The clothing lines will provide virtual cloths on the virtual world for girls.
Blogging and social networking site Xanga signed on with Quantcast Quantified Publisher program.
TelefÓnica selected JumpTap for mobile search and advertising. The Spanish-based telephone communications provider is using JumpTap for its TelefÓnica emociÓn Portal.
The Otter Group picked Wizzard Media for podcasting services. The podcasting network and a division of Wizzard Software provided the LibsynPRO enterprise publishing platform to the professional consultation and development services firm.
Walton|Isaacson hired Ayiko Broyard and Paul Brown. The agency gave Broyard and Brown both unspecified senior positions. Broyard was previously VP of marketing for Translation Consultation & Brand Imaging, while Brown was a freelancer.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.