Execs & Accounts for September 29, 2006

Oddcast has developed avatar campaigns for several companies in the U.S. and overseas. Japanese credit card brand Orico is letting people accessorize and give voice to personalized avatars; Nokia is giving a face and voice to its sponsorship of free Wi-Fi in New York City parks; and GMC is supplementing a quiz with the firm’s animated characters.

YouTube has reportedly hired Suzie Reider as its first chief marketing officer. Reider joins from CNET, where she was SVP and general manager of entertainment.

Frog Creation built a kids’ Web site for Pfizer. The Pfizer Interactive Learning Lab, as it’s called, aims to “make science fun and accessible for the next generation of scientists.”

Gambling lifestyle media company The Players Network tapped Gorilla Nation Media to bring sponsors and advertisers to its Web and cable properties. The agreement will cover pre-roll and post-roll video spots online.

Questus built two sites for The New York Post at NYPost.com and PageSix.com.

Alibaba.com, an online B2B marketplace for global trade, tapped Lyris to support its e-mail marketing efforts. The site has two million registered users from 200-plus countries and territories.

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