More NewsExecs & Accounts for September 5, 2006

Execs & Accounts for September 5, 2006

Viacom's Freston resigns; Cellfire joins up with MMA.

Tom Freston has resigned as CEO and president of Viacom. He’s replaced by Philippe Dauman, previously an SVP of strategic, legal and government affairs at Viacom, in addition to having oversight of HR and supervisory responsibilities for Paramount Entertainment, Showtime Networks and Simon & Schuster. Additionally, Thomas Dooley joined the company as senior EVP and chief administration officer.

Freston departs amid disappointing profits and a sinking stock price at Viacom, which houses MTV, Nickelodeon and VH1.

Cellfire joined the Mobile Marketing Association. The company offers a free downloadable app that distributes coupons from regional and national retailers.

ViTrue, which powers a “user-created advertising platform,” hired Scott Swanson as VP of network and partner development. Swanson joins from Tribal Fusion, where he held a similar post.

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