More NewsExecs & Accounts for September 7, 2004

Execs & Accounts for September 7, 2004

Aegis Group consolidates digital media holdings; RPA develops online and outdoor promo for client Honda; PlanetOut taps Tacoda.

Aegis Group has consolidated all its digital media holdings into a single network, dubbed Isobar. The new interactive media behemoth launches with total billings of $500 million and a presence in 19 countries. The move occurred in July but wasn’t made public until this week, when Aegis announced its results for the first half of 2004.

“With large marketers fueling demand for interactive services the market is seeing growth in excess of 20 percent per annum and it is anticipated that Isobar will grow to become a significant part of the group’s media operation over the next three years,” the company said in its earnings report.

Rubin Postaer and Associates (RPA) developed an online and outdoor promotion for client Honda. The campaign, promoting the new 2005 Odyssey Minivan, includes a 24-hour takeover of Reuters.com and outdoor media placements, including one on the Reuters sign in Times Square. On September 22, the date of the new car’s launch, Honda will be the exclusive advertiser on Reuters.com.

“Because our last Honda Odyssey campaign with Reuters was so successful, RPA was very interested in partnering with them for the second year,” said Meridee Alter, RPA’s media director.

PlanetOut, a gay and lesbian online media company, will use Tacoda’s Audience Management System to package audience segments it can then sell to advertisers. PlanetOut’s properties include Gay.com, PlanetOut.com, Kleptomaniac.com and OutandAbout.com.

“Tacoda’s… program impressed us with its significant track record and we’re looking forward to bringing enhanced advertising options to the market with this behavioral targeting tool,” said PlanetOut President Mark Elderkin.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts