More NewsExecs & Accounts for September 8, 2004

Execs & Accounts for September 8, 2004

TBWA/Chiat/Day New York creates online ads to accompany Absolut's Raspberri launch; Tribesoft builds site for client Aleri; adware player 180solutions hires two.

TBWA/Chiat/Day New York handled online, print and TV ads that accompanied the launch of a microsite for Absolut’s new “Raspberri” vodka flavor. Swedish agencies Springtime and Daddy built the microsite, which uses a behind-the-scenes motif to create a virtual “back stage” to the Web presence. The new content includes art by Maya Hayuk and Kenji Hirata. As part of the product launch, new Raspberri drink recipes were also added to Absolut.com.

Integrated agency Tribesoft launched a new Web site for Aleri. The financial reporting and analysis firm tapped Tribesoft back in May.

Adware player 180solutions hired Mike McHenry as VP of sales and Ajay Murthy as senior VP of strategic business intelligence.

McHenry led global sales and marketing efforts at Global Media, iCat/Intel, Giga Information Group and Loudeye. He founded Seattle-based consultancy The ePartners. Murthy was senior VP of strategic alliances at InfoUSA, and held management posts with Bidpath Corporation, Microsoft and A.T. Kearney.

180solutions is trying to overcome a tarnished image, after having used questionable distribution methods for its software in the past.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts