More NewsExecs & Accounts for September 8, 2006

Execs & Accounts for September 8, 2006

Deutsch/LA wins Zillow's business; Backfence staffs up in Chicago; Optiem hires Fresty as CD, Donahue as developer; MediaSpan promotes Roberts.

Interpublic Group’s Deutsch/LA has won Zillow.com’s creative and media business. The Zillow.com site offers real estate evaluations and related services.

Local community site publisher Backfence.com has hired Andy Vogel as general manager and Robert Reed to content manager and editor in its Chicago area office. The two will assist in the launch of its suburban Chicago sites later this month. Vogel comes from the Milwaukee Journal Sentinel where he headed up digital strategy. Reed hails from Crain’s Chicago Business where he acted as editor.

Interactive marketing agency Optiem has added Paul Fresty as a creative director and Michael Donahue as developer. Before joining Optiem, Fresty held the creative director position at IdeaStar Inc. Donahue previously worked as network administrator at Transilwrap Plastics.

Local online media services firm MediaSpan has promoted Dan Roberts, former CFO of MediaSpan Media Software to EVP of the software division. Roberts has also served as MediaSpan corporate controller/treasurer. In his new position, Roberts is charged with managing all aspects of the Media Software business unit in Ann Arbor, Mich., and Melbourne, Fla.

Napster has added Evan Cowitt and Mike Owen to its in-house ad sales team. Cowitt, who will act as VP of advertising sales, Western United States, was previously with FOX Interactive’s IGN Entertainment Inc. where he led entertainment ad sales. Owen, who will serve as director of advertising sales, Eastern United States, hails from Entertainment Weekly where he served as director of Eastern Ad Sales for EW.com.

Mobile marketing agency ipsh! has opened a London office in conjunction with Omnicom’s agency network Zulu. The mobile firm has hired former consultant Craig Patton as managing director of its European division.

Mobile in-game ad network Greystripe has aligned with game publisher Alten8. Alten8’s free mobile games now will feature ad content using Greystripe’s AdWrap for Publishers technology. Greystripe will also distribute Alten8’s games through its mobile Web site and catalog partner program.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts