Gotham Direct appoints Adam Krumwiede to EVP, group media director. Krumwiede is moving to Gotham Direct after serving as senior partner, group director at MediaCom/Mediaedge:cia. In addition to managing development of the media team, he will handle all issues at Gotham concerning consumer engagement, communications planning and media strategy.
Russell Davies joins R/GA London as head of planning. Davies joins R/GA London after serving as head of planning for EMEA at Ogilvy. In charge of developing strategic relationships with clients, he will be reporting to VP, Managing Director Jim Moffatt and Chief Strategy Officer William Charmock.
Push advertising agency welcomes six new staff members to its team. In the past six months Push has hired six new employees ranging from junior to senior level positions throughout many departments. Mark Oldham will serve as marketing director, Janet Ray as account supervisor, Matt Ma as Web developer, Mary Furino and Tim Chinatangul as account coordinators, and Autumn Thomas as media coordinator.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.