Gotham Direct appoints Adam Krumwiede to EVP, group media director. Krumwiede is moving to Gotham Direct after serving as senior partner, group director at MediaCom/Mediaedge:cia. In addition to managing development of the media team, he will handle all issues at Gotham concerning consumer engagement, communications planning and media strategy.
Russell Davies joins R/GA London as head of planning. Davies joins R/GA London after serving as head of planning for EMEA at Ogilvy. In charge of developing strategic relationships with clients, he will be reporting to VP, Managing Director Jim Moffatt and Chief Strategy Officer William Charmock.
Push advertising agency welcomes six new staff members to its team. In the past six months Push has hired six new employees ranging from junior to senior level positions throughout many departments. Mark Oldham will serve as marketing director, Janet Ray as account supervisor, Matt Ma as Web developer, Mary Furino and Tim Chinatangul as account coordinators, and Autumn Thomas as media coordinator.
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If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
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