Execs & Accounts: GSI Commerce, Toys 'R' Us, Nokia, Inform
GSI Commerce expands its marketing agreement with Toys 'R' Us, Nokia makes a deal with Mobile Content Networks for mobile search.
GSI Commerce expands its marketing agreement with Toys 'R' Us, Nokia makes a deal with Mobile Content Networks for mobile search.
GSI Commerce extended and expanded its marketing services agreement with Toys ‘R’ Us. GSI will provide digital marketing services through GSI Interactive including e-mail marketing, paid search, online advertising, affiliate marketing, content creation, and interactive design.
Nokia selected Mobile Content Networks to power WidSets Search for its mobile users. Nokia will use MCN’s white label search platform to support the handset manufacturer’s universe of content and widgets across its network. Nokia has called its mobile content consumption, creation, and sharing service in Europe WidSets.
Inform Technologies named Josh Kirschner chief marketing officer. At Inform, Kirschner will develop new channels for the company’s Semantec Web technology for online media properties. He was most recently at Marsh Inc., where he was SVP, global product development.
Nine radio groups partnered with TargetSpot for Internet radio advertising services. Included in the radio groups are Pamal Broadcasting (Albany, NY); Capitol Broadcasting (Raleigh, NC); Riviera Broadcast Group (Las Vegas and Phoenix, AZ); CD101 (Columbus, OH); RadioIO; MaxMedia (Virginia Beach and Norfolk, VA); CBM Broadcasting (Myrtle Beach, SC); and Mediaguide’s Beyond Frequency Network, which will be launched soon for college, commercial, and specialty radio.
London-based agency Golley Slater Digital promoted John Kinder to managing director. Kinder was previously commercial director, and had joined the agency in early 2005 as new business director. Kinder started his online career in 1997 as part of the launch team for Nownet, the ISP part of Keycom.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article