Execs & Accounts: GSI, Pepperjam, JHG

GSI acquires parts of pepperjam; JHG partners with JVC Mobile; Tribeca grabs Rainbow's Green

GSI Acquires an affiliate marketing network. GSI Commerce, which offers e-commerce technology and agency services, acquired “certain assets” of Pepperjam’s affiliate marketing network and its full-service interactive marketing agency. Terms of the deal were not disclosed.

In making the announcement, GSI CEO Michael G. Rubin said GSI’s affiliate marketing channel generated more than $100 million in sales of behalf of its clients. “By owning our own affiliate network, we believe we can more rapidly drive innovation and service enhancements to our clients,” he said in a prepared statement. Pepperjam, based in Wilkes-Barre, PA, has 48 employees. It will operate as a separate business unit of GSI Interactive, reporting to Nick Pahade, president of GSI Interactive.

California-based digital marketing agency JHG partnered with JVC Mobile Entertainment. The two will work together to increase awareness of the audio and video equipment firm’s “Turn Me On 2” contest on SPIN.com. Winners of the contest, which combines a Twitter element, will receive JVC Mobile in-car electronics.

Media firm Tribeca Enterprises has hired Todd Green. Green will serve as VP for strategic partnerships at the multi-platform media firm. Most recently at Rainbow Media, he is charged with building a network of Tribeca branded content including feature films and short films, and creating marketing offerings for filmmakers, advertisers, and sponsors.

E-mail firm Pivotal Veracity has named Jordan Cohen as senior director of marketing and public relations. Cohen was most recently served at Goodmail Systems as senior director of marketing communications and industry relations. He is responsible for increasing awareness and demand for Pivotal’s products.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource