Execs & Accounts: Guitar Hero, Digitas, Quattro Wireless
IGA adds "Guitar Hero World Tour" to its PS3 in-game ad network; Hachette makes a number of its publications mobile through Quattro.
IGA Worldwide scored a multi-year in-game advertising agreement with Activision for the PlayStation 3 platform. IGA will deliver dynamic in-game advertising into multiple video game titles for the Sony PlayStation 3 platform. The first game in the deal will be “Guitar Hero World Tour,” a highly coveted franchise for brands.
Jim Christie joined Digitas as senior vice president, creative in New York. Christie will oversee creative for Web site design work across the New York office. He was previously creative director of brand strategy at Adobe Systems.
Hachette Filipacchi Media partnered with Quattro Wireless. Quattro Wireless will provide integrated mobile solutions including publishing of mobile Web sites and ad serving for HFM U.S.’s Car and Driver, Elle, Ellegirl, Ellegirl Latina, Premiere, and Woman’s Day magazines.
Apple selected Pivotal Veracity for e-mail reputation and optimization. Apple will use Pivotal Veracity’s enterprise platform and services for optimizing inbox deliverability, reputation, and mobile and desktop rendering of its global e-mail communications.
Gershoni Creative built an interactive experience for the Patron Spirits Company. The work included building Web sites for Patron Tequila and Patron Spirits.
MTV Networks began using Visible Measures for Internet video measurement. The two companies entered a multi-year agreement for MTVN Global Digital Media and MTVN Digital Media Research to use Visible Measures to build detailed, end-to-end online video performance metrics.
Advertising and branding agency The UXB and apparel manufacturer Swatfame created a new branding and advertising campaign for SeeThruSoul. The agency created the site seethrusoul.com and surrounding ad campaign.
ClickCulture completed work for U.K.-based Autosportif race team. The Raleigh-based integrated marketing firm launched a new Web site, creationsport.net, for Autosportif.
The National Guard deployed a mobile marketing recruitment campaign. “Warrior,” a video featuring Kid Rock and Dale Earnhardt Jr. promoted through a mobile marketing Web site, was developed as part of the campaign targeting 17- to 24 year-olds. The National Guard worked with LM&O Advertising and the mobile Web site was created on 2ergo’s mobile marketing platform.
