Interior design wall covering company D.L. Couch selected Young & Laramore and Here There Be Monsters. Here There Be Monsters, Young & Laramore’s interactive arm worked jointly with its parent to build an interactive Web site and ad campaign. The campaign launch coincides with the NeoCon World’s Trade Fair, a interior design industry trade show.
Mediaedge:CIA was selected as agency of record by Activision Blizzard. The video game publisher will use MEC for media planning and buying globally.
Bliss chooses SheSpeaks to launch its Best of Skintentions daily moisturizer. The beauty brand will use the word-of-mouth marketing network and women’s insight network to launch its new moisturizer. It will create a sampling and word-of-mouth initiative across social media channels over the summer.
Collective Media hires former Yahoo Automotive executive. Brian Elliott was named director, automotive category and will lead the Detroit office overseeing sales operations and client management of the firm’s automotive clients. He was previously director of Yahoo’s automotive category.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.