Interior design wall covering company D.L. Couch selected Young & Laramore and Here There Be Monsters. Here There Be Monsters, Young & Laramore’s interactive arm worked jointly with its parent to build an interactive Web site and ad campaign. The campaign launch coincides with the NeoCon World’s Trade Fair, a interior design industry trade show.
Mediaedge:CIA was selected as agency of record by Activision Blizzard. The video game publisher will use MEC for media planning and buying globally.
Bliss chooses SheSpeaks to launch its Best of Skintentions daily moisturizer. The beauty brand will use the word-of-mouth marketing network and women’s insight network to launch its new moisturizer. It will create a sampling and word-of-mouth initiative across social media channels over the summer.
Collective Media hires former Yahoo Automotive executive. Brian Elliott was named director, automotive category and will lead the Detroit office overseeing sales operations and client management of the firm’s automotive clients. He was previously director of Yahoo’s automotive category.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more