The Interactive Advertising Bureau promoted David Doty to EVP and CMO. Until now, Doty has served as SVP and CMO. In the new role, Doty will head up brand marketing activities for the industry trade group, and continue heading up its marketing and events.
New Media Strategies CEO Pete Snyder will step down. Snyder plans to launch a new company, according to a company blog post. He said he will continue working with the Meredith-owned social media agency as founder and a senior advisor. Top NMS sales exec Jack Macleod will serve as interim GM starting January 1, 2012.
iCrossing named Patrick Stern chief creative officer. In the newly-created position, Stern will head up the agency’s global creative business, report to the firm’s president and CEO Don Scales. Before joining iCrossing, Stern worked as executive creative director at R/GA where he ran the Walmart account.
Mark Kortekaas was named SVP of digital for USA Today’s Sports Media Group. Kortekaas most recently was GM of the BBC’s online technology group in London. He served as SVP and chief technology officer at CBS Interactive for eight years before that.
Digital agency Modea named Steve Grant head of strategy. Grant formerly worked as planning director at Droga 5. He’ll report to Modea co-founder and partner Aaron Herrington, working with all Modea clients including Chiquita and HTC.
Mediasmith named two new execs. Thierry Cornet will serve as associate media director and Kate Burkart will be the media agency’s business development manager. Cornet, who has worked as a planner for Mediasmith also has experience at OMD, Universal McCann, and Goodby Silverstein and Partners. Burkart has served in media positions at Harcomm Associates and Hill Holiday.
Toys R Us selected OMD for media buying. As reported by AdAge, the toy retailer chose the Omnicom agency for media planning and buying, beating out WPP’s MEC and Interpublic’s Universal McCann.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.