Execs & Accounts: iCrossing, Experian, Fleishman-Hillard

iCrossing built a mobile site for the 3rd Generation Toyota Prius Hybrid. The agency also developed Toyota’s original mobile site in December ’08. The new one offers a richer experience for iPhone and iPod Touch users, according to iCrossing.

Las Vegas Sands tapped Experian CheetahMail to support its e-mail campaigns. The hotel, resort, and casino will rely on Experian to drive a more individualized customer communication strategy.

Fleishman-Hillard hired mommy blogger Jessica Smith. Fleishman-Hillard International hired Jessica Smith as VP in its Sacramento office. Smith is the creator of Jessicaknows.com, where she writes about business, family, marketing, and social media. Among her duties in her new position is to support FH Moms, Fleishman-Hillard’s practice focused on mothers.

Richrelevance named Jake Bailey head of advertising. Bailey comes to the product recommendation and e-commerce firm from Overstock.com. He’ll lead the company’s new advertising division.

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