Execs & Accounts: iCrossing, Experian, Fleishman-Hillard

iCrossing builds mobile site for new Prius; Las Vegas Sands taps Experian; Fleishman-Hillard hires a mommy blogger.

iCrossing built a mobile site for the 3rd Generation Toyota Prius Hybrid. The agency also developed Toyota’s original mobile site in December ’08. The new one offers a richer experience for iPhone and iPod Touch users, according to iCrossing.

Las Vegas Sands tapped Experian CheetahMail to support its e-mail campaigns. The hotel, resort, and casino will rely on Experian to drive a more individualized customer communication strategy.

Fleishman-Hillard hired mommy blogger Jessica Smith. Fleishman-Hillard International hired Jessica Smith as VP in its Sacramento office. Smith is the creator of Jessicaknows.com, where she writes about business, family, marketing, and social media. Among her duties in her new position is to support FH Moms, Fleishman-Hillard’s practice focused on mothers.

Richrelevance named Jake Bailey head of advertising. Bailey comes to the product recommendation and e-commerce firm from Overstock.com. He’ll lead the company’s new advertising division.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource