JWT’s RMG Connect named Jay Cronin senior partner and general manager. Cronin will oversee digital and relationship marketing services for the agency’s Atlanta and Dallas offices. Cronin was senior partner and management director at JWT in Atlanta, where he played a role in winning the FEMA account.
Rich LeFurgy was elected to the board of directors for 1020 Placecast. LeFurgy is a principal at Archer Advisors, and founding chairman of the Interactive Advertising Bureau.
Omnicom’s Javelin Direct named Jason Brown director of client services. Brown is a founding employee of Javelin Direct, and based in the agency’s Dallas office. He has over nine years of account services experience.
Guardian News and Media joined Mochila’s online media marketplace. Guardian will provide syndicate multimedia content from its Guardian U.K. site.
The NewsMarket hired several executives. Brendan Goldstein, chief revenue officer, joins the company Bloomberg where he ran sales for Bloomberg Law. Cathryn Poff, VP of media, will oversee the media marketing team. Neil Steinberg, VP of client relations, was most recently at 5W Public Relations.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more