JWT’s RMG Connect named Jay Cronin senior partner and general manager. Cronin will oversee digital and relationship marketing services for the agency’s Atlanta and Dallas offices. Cronin was senior partner and management director at JWT in Atlanta, where he played a role in winning the FEMA account.
Rich LeFurgy was elected to the board of directors for 1020 Placecast. LeFurgy is a principal at Archer Advisors, and founding chairman of the Interactive Advertising Bureau.
Omnicom’s Javelin Direct named Jason Brown director of client services. Brown is a founding employee of Javelin Direct, and based in the agency’s Dallas office. He has over nine years of account services experience.
Guardian News and Media joined Mochila’s online media marketplace. Guardian will provide syndicate multimedia content from its Guardian U.K. site.
The NewsMarket hired several executives. Brendan Goldstein, chief revenue officer, joins the company Bloomberg where he ran sales for Bloomberg Law. Cathryn Poff, VP of media, will oversee the media marketing team. Neil Steinberg, VP of client relations, was most recently at 5W Public Relations.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.