Steven Thibodeau Leaves KBS+P. Thibodeau was chief digital officer at Kirshenbaum Bond Senecal + Partners, as well as president of its direct and interactive agency Dotglu. According to an agency spokesperson, “He felt that after 11 years, he had built the digital presence at KBS+P…and it was time to focus on other things.” Those other things include the non-profit group LOVE, which Thibodeau co-founded with his wife several years ago. AgencySpy first reported his exit.
Pereira & O’Dell Splits With University of Phoenix. The two will still work together through 2012 on production of The Phoenix Lecture Series. “We’ve won several new accounts so this will not affect staff or our growth,” a spokesperson said.
Arby’s Taps Crispin Porter + Bogusky. CP+B’s Miami office succeeds BBDO as national advertising and digital agency of record for the fast feeder. The assignment was granted without a review.
Horizon Media Hires Stan Fields as EVP/Managing Partner. Fields will manage a portfolio that includes new client Siemens Enterprise Communications. Most recently he was a managing director at MediaVest Worldwide, working on Heineken and Wendy’s.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?