Execs & Accounts: Kenshoo, Health Network

Search marketing ad and technology firm Kenshoo hired Geoffrey Shenk as managing director, North America and Chad Baldwin as director of strategic accounts. Shenk’s 13 years of digital and search ad experience includes stints at I/PRO, DoubleClick, and Google.

The HealthCentral Network hired Peter Horn as chief revenue officer. Horn held digital media sales roles at Microsoft, The Weather Channel, and CBS SportsLine.

Martha Stewart Living Omnimedia hired Gail Horwood as SVP digital programming and strategy. She joins the company from InStyle.com, where she was executive director.

Vertical ad network NetShelter Technology Media has tapped “editorial resources” from five sites in its portfolio to develop an online holiday gadget guide. The site launches November 3.

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