Cyrus Krohn joins MSN. Microsoft hired former RNC Web strategist Cyrus Krohn in the position of director of online services programming. He will be responsible for leading the program strategy for MSN Local. Krohn is set to start at MSN on May 4. He worked at Microsoft between 1996 and 2005 in various positions including publisher of Slate.com.
New head of sales at ad pepper. Jonathan Slavin was named SVP of sales North America at ad pepper media. He joins the international online advertising network from Photobucket where he was VP of sales, East region for the Fox Interactive Media unit.
Epsilon hires two VPs in healthcare division. Dominique Hurley and Robert Blumenstock both joined Epsilon in the role of VP, general manager. Ziv Yaar will work in the strategy group at Purple@Epsilon as relationship manager. Aaron Gerrick and Susie Emmerling joined the Epsilon Strategic and Analytic Consulting Group to focus on the pharmaceutical and healthcare industry.
Eastern Mountain Sports selects GSI Commerce to redesign its site. GSI will re-platform the Web store using the agency’s e-commerce technology solution as part of a multiyear e-commerce technology and order management services agreement.
Gotlib joins Blip. Evan Gotlib was named vice president of advertising sales at Blip.TV. He previously worked at Disney/Ideal Bite, where he developed a sales strategy and built and managed a national sales team, and coordinated sales efforts between editorial, marketing, and PR.
JC Whitney selects Responsys and Bazaarvoice. Automotive parts direct marketer JC Whitney is integrating Responsys’ on-demand e-mail and marketing automation with Bazaarvoice’s user-generated ratings and reviews generated on the auto parts marketer’s Web site and elsewhere. User-generated content can be used in e-mails sent by Responsys.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.