Cyrus Krohn joins MSN. Microsoft hired former RNC Web strategist Cyrus Krohn in the position of director of online services programming. He will be responsible for leading the program strategy for MSN Local. Krohn is set to start at MSN on May 4. He worked at Microsoft between 1996 and 2005 in various positions including publisher of Slate.com.
New head of sales at ad pepper. Jonathan Slavin was named SVP of sales North America at ad pepper media. He joins the international online advertising network from Photobucket where he was VP of sales, East region for the Fox Interactive Media unit.
Epsilon hires two VPs in healthcare division. Dominique Hurley and Robert Blumenstock both joined Epsilon in the role of VP, general manager. Ziv Yaar will work in the strategy group at Purple@Epsilon as relationship manager. Aaron Gerrick and Susie Emmerling joined the Epsilon Strategic and Analytic Consulting Group to focus on the pharmaceutical and healthcare industry.
Eastern Mountain Sports selects GSI Commerce to redesign its site. GSI will re-platform the Web store using the agency’s e-commerce technology solution as part of a multiyear e-commerce technology and order management services agreement.
Gotlib joins Blip. Evan Gotlib was named vice president of advertising sales at Blip.TV. He previously worked at Disney/Ideal Bite, where he developed a sales strategy and built and managed a national sales team, and coordinated sales efforts between editorial, marketing, and PR.
JC Whitney selects Responsys and Bazaarvoice. Automotive parts direct marketer JC Whitney is integrating Responsys’ on-demand e-mail and marketing automation with Bazaarvoice’s user-generated ratings and reviews generated on the auto parts marketer’s Web site and elsewhere. User-generated content can be used in e-mails sent by Responsys.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.