Execs & Accounts: LucidMedia, Goodmail, Quantcast
LucidMedia opens a New York office with new funding; David Atlas exits Goodmail Systems; Disney-ABC Television selects Quantcast to measure its online audience.
LucidMedia secured funding for its contextual display ad network and opened a Madison Avenue office. The $8.8 million investment round will allow the firm to expand its contextual advertising network and open a sales office in New York.
David Atlas is no longer VP of Marketing at Goodmail Systems Atlas’s exit was part of a strategic realignment following a $20 million round of funding led by Bessemer Venture Partners, as reported by Direct magazine.
Disney-ABC Television Group selected Quantcast. Disney-ABC Television will use Quantcast’s Quantified Publisher Program to measure its online audience. Audience will be measured across properties including ABC.com, ABCNews.com, ABCFamily.com, and Soapnet.com.
BooneOakley established an interactive department and named Bill Allen to lead it. Services include digital creative as well as strategic and media services. The department will be staffed by seven- to nine- additional new hires. Allen was previously associate creative director at 22 Squared, formerly WestWayne. He has worked on accounts including Toyota, BellSouth, Buffalo Wild Wings, Lincoln Financial, Publix, Florida’s Natural, and The Ad Council.
Pereira & O’Dell added two senior team members. Gary Theut, director of account services, joined the agency from AKQA, where he was group director. He will oversee account services for the entire agency portfolio in his new role. Colin Spooner, director of business development, will lead the agency’s overall corporate development, new business and partnerships. Spooner owned San Diego-based advertising firm Scout Creative, which Pereira & O’Dell acquired. Spooner previously served as a business development director at Lot 21.
LoyaltyOne hired two senior execs. Andrew Mitchell, VP of business development, will explore partner and business opportunities across North America. He previously held a senior position at RBC Royal Bank in Canada. Dennis Armbruster, managing partner of LoyaltyOne Consulting, will lead development of loyalty strategies throughout North America.
Digital and event marketer Cramer hired staff in its digital unit. Cecil Dorman, previous director for business development at BigBad, was named account director for the digital business. Judith Robichaud, Adrienne Gum, and Denise Dearden also joined.
