Execs & Accounts: MAGNA, Crisp Wireless, Hachette
MAGNA hires Elizabeth Herbst-Brady as president; Crisp Wireless names Thomas Foran chief revenue officer in timel for CTIA Wireless.
MAGNA hires Elizabeth Herbst-Brady as president; Crisp Wireless names Thomas Foran chief revenue officer in timel for CTIA Wireless.
IPG Mediabrands intelligence unit MAGNA named Elizabeth Herbst-Brady president. Herbst-Brady will guide the company toward media delivery platforms such as digital, print, radio, and television. She spent the last two years as GSM SVP of syndication ad sales of 20th Television, a division of 20th Century Fox, where she ran advertising sales.
Crisp Wireless recruited Thomas Foran as chief revenue officer. Foran was previously at Quigo, an online advertising network, where he was GM of sales and operations. Earlier he was senior director, strategic alliance and search marketing at Yahoo, managing the East and Midwest sales team for Yahoo Search, Travel, and Shopping.
Jack Grant was named VP of integrated sales and marketing at Hachette Filipacchi Media. Grant was formerly the vice president and publisher of Home magazine.
Sephora.com becomes the latest retailer to implement ratings and reviews from Bazaarvoice. The cosmetics and beauty retailer will include “Sephora Star” ratings and product reviews from shoppers and experts throughout the site.
AOL Moviefone selected Apptera to manage and monetize its calls. Moviefone’s interactive voice recognition service will use Apptera to manage and insert voice and visual mobile advertising.
Russell Kowalski was named chief financial officer of Moxie Interactive. Kowalski was previously CFO of Studiocom. He also served as VP of financial operations at Adair Greene. Moxie is a division of Zenith Media.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article