McCann NY builds a “trail view” site for Nature’s Valley. The initiative, inspired by Google Street View, features 360-degree images of 58 hiking trails in U.S. national parks. The New York Times has more details. Or visit the site: Nature Valley Trail View.
Fab.com names a CMO. Scott Ballantyne was previously chief marketing officer at Vonage and has known Fab CEO Jason Goldberg for 10 years. The design-focused online retailer and social commerce experimenter has surpassed 2.5 million members since its launch nine months ago. Read ClickZ’s January profile.
Buddy Media hires Susan Ledger as president. Ledger joins the New York-based social marketing vendor after seven years with Salesforce.com, where she led vertical industry sales.
MomentFeed nabs a former Facebook sales director. Rob Lissner joins the location-based marketing company as special advisor to CEO Rob Reed. Lissner was Facebook’s first Los Angeles-based salesperson in 2006.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.