McCann NY builds a “trail view” site for Nature’s Valley. The initiative, inspired by Google Street View, features 360-degree images of 58 hiking trails in U.S. national parks. The New York Times has more details. Or visit the site: Nature Valley Trail View.
Fab.com names a CMO. Scott Ballantyne was previously chief marketing officer at Vonage and has known Fab CEO Jason Goldberg for 10 years. The design-focused online retailer and social commerce experimenter has surpassed 2.5 million members since its launch nine months ago. Read ClickZ’s January profile.
Buddy Media hires Susan Ledger as president. Ledger joins the New York-based social marketing vendor after seven years with Salesforce.com, where she led vertical industry sales.
MomentFeed nabs a former Facebook sales director. Rob Lissner joins the location-based marketing company as special advisor to CEO Rob Reed. Lissner was Facebook’s first Los Angeles-based salesperson in 2006.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?