MEC names senior partner, digital analytics. Sharona Sankar-King joins the media agency from RAPP, where she was VP of strategy and analysis. At MEC she’ll be based in New York and will oversee the insights and analytics practice in North America.
JWT hires Cauvy as European digital head. Christophe Cauvy joins JWT from Momentum Worldwide, London, where he was regional director of innovation for the EMEA region. Earlier he held a similar role at McCann Worldgroup’s London location.
Maiden Media wins digital duties for La Yogurt Probiotic. Johanna Foods brand did not previously have a digital strategy. Maiden Media will develop a standalone website, Facebook brand page, and integrated online marketing plan, among other elements.
Media6Degrees hires marketing and biz dev execs. Elizabeth Hellman, previously with Allow Media + Marketing, joins the ad targeting firm as CMO. Rob Macdonald, a Google and Scribd alum, will be VP of business development.
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
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In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?