MEC names senior partner, digital analytics. Sharona Sankar-King joins the media agency from RAPP, where she was VP of strategy and analysis. At MEC she’ll be based in New York and will oversee the insights and analytics practice in North America.
JWT hires Cauvy as European digital head. Christophe Cauvy joins JWT from Momentum Worldwide, London, where he was regional director of innovation for the EMEA region. Earlier he held a similar role at McCann Worldgroup’s London location.
Maiden Media wins digital duties for La Yogurt Probiotic. Johanna Foods brand did not previously have a digital strategy. Maiden Media will develop a standalone website, Facebook brand page, and integrated online marketing plan, among other elements.
Media6Degrees hires marketing and biz dev execs. Elizabeth Hellman, previously with Allow Media + Marketing, joins the ad targeting firm as CMO. Rob Macdonald, a Google and Scribd alum, will be VP of business development.
Influencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.