MEC names senior partner, digital analytics. Sharona Sankar-King joins the media agency from RAPP, where she was VP of strategy and analysis. At MEC she’ll be based in New York and will oversee the insights and analytics practice in North America.
JWT hires Cauvy as European digital head. Christophe Cauvy joins JWT from Momentum Worldwide, London, where he was regional director of innovation for the EMEA region. Earlier he held a similar role at McCann Worldgroup’s London location.
Maiden Media wins digital duties for La Yogurt Probiotic. Johanna Foods brand did not previously have a digital strategy. Maiden Media will develop a standalone website, Facebook brand page, and integrated online marketing plan, among other elements.
Media6Degrees hires marketing and biz dev execs. Elizabeth Hellman, previously with Allow Media + Marketing, joins the ad targeting firm as CMO. Rob Macdonald, a Google and Scribd alum, will be VP of business development.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?