Execs & Accounts: MEC, JWT, Maiden Media
Sharona Sankar-King becomes MEC's senior partner of digital analytics. JWT names European head of digital
MEC names senior partner, digital analytics. Sharona Sankar-King joins the media agency from RAPP, where she was VP of strategy and analysis. At MEC she’ll be based in New York and will oversee the insights and analytics practice in North America.
JWT hires Cauvy as European digital head. Christophe Cauvy joins JWT from Momentum Worldwide, London, where he was regional director of innovation for the EMEA region. Earlier he held a similar role at McCann Worldgroup’s London location.
Maiden Media wins digital duties for La Yogurt Probiotic. Johanna Foods brand did not previously have a digital strategy. Maiden Media will develop a standalone website, Facebook brand page, and integrated online marketing plan, among other elements.
Media6Degrees hires marketing and biz dev execs. Elizabeth Hellman, previously with Allow Media + Marketing, joins the ad targeting firm as CMO. Rob Macdonald, a Google and Scribd alum, will be VP of business development.
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations… Download Now
Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality,… Download Now
By combining advanced technology (AI) and the oldest form of human communication (voice), absolutely frictionless communication channels are being developed… Download Now
Every year the mobile market continues to grow and develop. Cyber Monday 2018 saw $2.2 billion in sales stemming just… Download Now