MEC names senior partner, digital analytics. Sharona Sankar-King joins the media agency from RAPP, where she was VP of strategy and analysis. At MEC she’ll be based in New York and will oversee the insights and analytics practice in North America.
JWT hires Cauvy as European digital head. Christophe Cauvy joins JWT from Momentum Worldwide, London, where he was regional director of innovation for the EMEA region. Earlier he held a similar role at McCann Worldgroup’s London location.
Maiden Media wins digital duties for La Yogurt Probiotic. Johanna Foods brand did not previously have a digital strategy. Maiden Media will develop a standalone website, Facebook brand page, and integrated online marketing plan, among other elements.
Media6Degrees hires marketing and biz dev execs. Elizabeth Hellman, previously with Allow Media + Marketing, joins the ad targeting firm as CMO. Rob Macdonald, a Google and Scribd alum, will be VP of business development.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.