Lee Doyle Steps Down as CEO of MEC North America. Doyle announced his departure from the media agency after serving for 12 years to join media investment management operation GroupM and WPP. CEO Global for MEC, Charles Courtier, will head the division until a new CEO is appointed.
Vantage Media and BrokersWeb Merge. Vertical performance marketing company Vantage Media, LLC, and BrokersWeb Inc. have announced their merging, creating a large online performance marketing company focused on the education, insurance, and moving verticals.
Michael Miller Appointed CMO of SolutionSet MediaWhiz Partnership. The integrated performance marketing agency appointed Miller to the newly created position, where he will work to leverage the capabilities of relationship marketing, digital, local marketing, data management, and media services. Miller previously served as EVP and chief growth officer of MRM Worldwide.
Publicis Dallas Named Advertising Agency of Record by CiCi’s Pizza. The assignment for the Texas-based pizza chain includes strategic branding, traditional and digital creative communication, as well as media planning and buying services. A new campaign is to be released in 2012.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.