Execs & Accounts: MediaCom WorldWide, WebTrends, Quattro Wireless

New CEOs at MediaCom WorldWide and WebTrends; hires at Quattro Wireless; Rodale chooses Coremetrics.

Stephen Allan was named CEO of MediaCom Worldwide. Allan was previously CEO of GroupM U.K. In his new role, he succeeds Alexander Schmidt-Vogel, who has taken on the newly-established role of CEO of Global Trading for GroupM WorldWide.

WebTrends appointed Alex Yoder president and CEO. Yoder replaces Dan Stickel, who will take a seat on the company’s board of directors. Yoder has been with the Web analytics firm for seven years, and most recently held the VP of sales position.

Quattro Wireless expanded its management team with the addition of two new hires. Bazak Ozer, VP of product management, previously worked as VP of marketing at Tele Atlas, a Belgium-based LBS mobile start-up. She also worked at Honeywell in both Europe and North America. Sriram Kalyanasundaram, VP of professional services, formerly director of services at OpenPages, has experience in architecting multi-region and multi-language Web sites.

Rodale began using Coremetrics Explore for Web analytics. The publisher will use the platform for analysis, segmentation, and reporting for its Web sites in the health, fitness, and wellness categories to boost ad revenues through increased pageviews and return visits.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource