Execs & Accounts: Microsoft, JWT, R/GA
Microsoft shifts business advertising account to JWT; R/GA promotes James Temple.
Microsoft shifts business advertising account to JWT; R/GA promotes James Temple.
Microsoft awarded its business focused advertising duties to JWT. The agency won out in a creative review that included several agencies. McCann Erickson lost the business but remains a Microsoft partner.
R/GA London promoted James Temple to executive creative director. Temple will provide strategic direction and promote standards to the multi-disciplinary team. He was promoted from creative director on the Nokia account.
Yahoo Mobile struck an ad rep deal with U.K. carrier 3. Yahoo will exclusively sell banners and sponsored links inventory for the mobile carrier.
Yahoo and MerchantCircle entered a partnership. MerchantCircle will promote Yahoo-specific products to its online business network. The program is set to begin at the end of the summer.
FeedBurner’s Charley Cassell joined Vibes Media as CFO. Cassell was CFO of FeedBurner through the Google acquisition and held a variety of roles at Yahoo, including senior director of business operations for the communications products business unit.
Optiem hired an SEM specialist. Jennifer Vojta, search engine marketing specialist in Optiem’s digital media department, previously worked as sales and marketing manager at Zorebo Interactive.
Wizzard Media signed a podcast publishing and advertising deal with Spike TV. Spike TV will use Wizzard’s LibsynPRO 2.0 service for the network’s original series “Factory.”
ExactTarget named two to its board of directors. Matthew Ferguson, president and CEO of CareerBuilder.com, and Timothy Mauldin, managing partner of Medical Innovation Partners, both join the board.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article