StrategyMediaExecs & Accounts: Molecular, IQ Interactive, Imagination

Execs & Accounts: Molecular, IQ Interactive, Imagination

Molecular names executive to head data and analytics group; IQ Interactive wins CIT Group ad account; Imagination agency creates online travel video series for oneworld.

Isobar agency gets data and analytics lead. Kevin Sardinha was named to the lead role of Molecular’s data and analytics practice. Sardinha has management consulting experience in financial services, pharmaceutical, telecommunications, and government industries. He was previously a senior business analyst with Heane’s Architectural Service group.

Corporate bank CIT Group selects IQ Interactive as its digital agency of record. IQ Interactive’s financial sector clients include Wachovia, Barclays Global Investments, New York Life, and SunTrust Bank.

Imagination creates a video travel series for oneworld, a global airline alliance. Integrated marketing communications agency Imagination created six original short films for oneworld, the global airline alliance. The videos launched in mid-May at www.oneworld.com/travel-series.

NetShelter creates a strategic accounts position. Anne Marie Miller was hired as VP, strategic accounts at NetShelter. She previously spent 15 years at United Business Media, which was formerly CMP Media, and most recently held the title corporate senior vice president of sales.

MyWebGrocer creates a Facebook app for Ben & Jerry’s. Unilever’s brand, Ben & Jerry’s ice cream got a custom Facebook application created by MyWebGrocer. The goal was to collect e-mail addresses globally to create a Facebook fan base and provide consumer insights for each country.

Federated Media promotes sales exec. Pete Spande was promoted to senior vice president of sales. He joined FM in 2007 and works on FM’s East Coast sales team.

Adify adds three. Glenn Fishback, Lee Hoffman, and Jonny Byrne joined the ad network management and services company. Fishback was named VP of media sales, Hoffman joined as Eastern region VP of media sales, and Byrne will be U.K. commercial director, to build the sales team for Adify’s new division, Adify Media.

Traffiq names former AOL, Platform-A executive to its advisory board. Tom Iler, former SVP and CIO for AOL’s Platform-A, joined Traffiq’s board of advisors.

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