Execs & Accounts: Molecular, MRM, Organic

Isobar-owned agency Molecular announced a collaboration with One Laptop per Child that will see it create an online community on the non-profit organization’s site. The site is intended to help members easily identify where they can find support or contribute their talents to complete projects more efficiently and with better results.

Digital agency MRM Worldwide moved execs in three of its U.S. offices. Adam Donnelley relocated to MRM in New York as EVP, executive account director, a new position, running the agency’s GM business in the U.S. Benjamin Weisman joined MRM Worldwide’s Princeton, N.J., office as VP, Digital Creative Director, effective immediately, and David Trumpey joined MRM Seattle in the new position of VP, Interactive Creative Director.

Digital communications agency Organic has appointed Steve Beck, former CEO and chief strategy at FutureBrand, as SVP of strategy. Beck will lead strategy development and planning across Organic’s offices in New York, San Francisco, Detroit and Toronto.

Mindshare was named media agency of record in the U. S. for household product manufacturer The Sun Products Corporation. The assignment includes strategic media planning and investment responsibilities for both traditional and digital media for Sun Product’s brand portfolio.

Marketing and social media platform provider SheSpeaks hired Josh McKay as SVP, strategic development. McKay will manage SheSpeaks’ financial operations and sales functions, as well as relationships with investors and growth strategies.

Digital marketing agency LBi hired Cedric Devitt as executive creative director for its New York operation. Devitt will lead the agency’s creative department, drive conceptual thinking for its flagship clients, and integrate its production skills in the U.S. market.

Agency R/GA was appointed agency of record for Ameriprise Financial. It will be charged with all strategic and creative duties across both digital and traditional channels.

Video ad technology firm YuMe penned a deal with Hearst Magazine Digital Media to provide in-stream ads across its portfolio of sites, which includes Cosmopolitan.com, GoodHousekeeping.com and HarpersBazaar.com.

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