Morpheus Media was selected as the U.S. interactive agency of record for LVMH brands. Louis Vuitton Moet Hennessey selected Morpheus after an extensive agency review.
Meaghan Schaefer and Alex Gershman joined edo Interactive. Schaefer, CMO, spent ten years with Corporate Executive Board, part of that time was as managing director of sales and marketing. Gershman was also at Corporate Executive Board, where he was most recently director of sales and marketing for the company’s B2B sales consulting group.
Glam Media hired Michael Adair as VP of corporate development and finance. Adair previously directed Google’s North American’ sales finance team, and worked with Google’s president of advertising and commerce.
Web TV platform Babelgum opened a New York office with new executives. Ethan Podel, president of Babelgum U.S., has founded and managed start-ups including Orbis and All American Orbis. He also worked for HBO and CBS. Michael Rosen, executive VP and chief revenue officer, is former senior vice president and general manager of Weatherbug. Babelgum is based in London.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more