MRM Worldwide in New York promotes two. Kristen Clark, was promoted to senior strategic planner from strategic planner. She began in May 2007 as an intern. Kandace Hudspeth, was a senior strategic planner and was promoted to director, user experience planning. She started at MRM in May 2007 working on the U.S. Army digital strategy team.
Cadient Interactive names new creative executive. Bethany Hartzell, Cadient’s associate creative director, was the art director at Digitas Health.
Kristi VandenBosch joins Publicis & Hal Riney as CEO. VandenBosch will lead the San Francisco-based agency along with CCO Roger Camp. VandenBosch joins the agency directly from Tequila, where she was president of TequilaNorth America and was a founding member of the agency’s Los Angeles office in 2002.
Automatic wins a handful of accounts, moves to new offices. Irvine, Calif.-based digital agency Automatic got new business from Charlotte Russe, Smart Modular, and BakeMark USA. With a larger client load the agency hired additional staff and relocated to larger offices in the same building.
Adidas Originals and deviantART put together an online finger painting contest. The social media integration for adidas Originals was developed in partnership with artist community deviantART for the brand’s “Celebrate Originality” campaign.
Downtown Orlando looks to digital agency Purple, Rock Scissors. The Orlando-based agency Purple, Rock, Scissors, formerly known as Hydra, was hired by Orlando’s Downtown Development Board and Community Redevelopment Agency to redesign its Web site to attract more tourists to the city.
Epsilon signs new e-mail clients. Client wins for the permission-based e-mail and digital solutions business include Scottrade and TCF Bank.
Appsavvy forms six advertising partnerships with social media application companies. The ad sales team will exclusively represent the developers and publishers of social media applications including Circle of Moms, LivingSocial, Zynga, Serious Business, Where I’ve Been, and Poolhouse.
Carpenter joins imc2. Darrell Carpenter was appointed president of finance at the Dallas-based digital agency. He was most recently global director and senior vice president, internal control for Leo Burnett Worldwide.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.