MRM Worldwide hires Van Ooyen for VP role. Cheryl Van Ooyen was named vice president, group creative director; she’s responsible for developing marketing strategies and measurable brand experiences for the agency’s clients. Van Ooyen is a contributor to MTV Networks, VH1, and NBC Universal for content creation, writing, producing, and directing. She has created mobile and online series including Celebhead. Van Ooyen has worked at agencies such as Kirshenbaum Bond + Partners, Deutsch, and BBDO.
Publicis in the West hires. David Bryant, SVP, creative director, joined the agency from Strawberry Frog. Kevin Drew Davis, SVP strategy, most recently freelanced with Publicis Dallas after working at Wieden+Kennedy. Drew Meyers, SVP, group account director, was previously at MRM, McCann Worldgroup in San Francisco as global account lead on Microsoft direct and digital businesses across an assortment of product groups. Lindsay Daniels, creative director, worked at New York-based motion design studio Favorite Color. Hart Rusen, creative director, hails from Goodby, Silverstein & Partners, where he most recently served as associate creative director on the Doritos and Cheetos accounts.
ID Media hires director of media intelligence. Fiona Lam was awarded the newly-created role at the New York-based agency. The Ph.D. candidate moved from the ID Media Los Angeles offices to fill the new role.
Souplantation and Sweet Tomatoes restaurants ask fans to “Pucker Up.”The buffet restaurants launched a social media campaign on Facebook, created by Red Door Interactive, with a lemon theme. The campaign asked consumers to submit a photo of themselves depicting a sour face. The restaurants have already more than 4,000 Facebook friends through the campaign.
Philly.com deploys Brightcove’s online video platform. Philly.com, the Web property for the Philadelphia Inquirer and the Philadelphia Daily News, will use Brightcove to for the distribution of video content. The publisher plans to open the video content up to advertisers through Brightcove’s integration with third-party ad networks.
Clear Channel Radio selects Omniture for Web analytics. Clear Channel Radio upgraded to Omniture’s SiteCatalyst from its HBX Web analytics product; the upgrade includes features such as the ability to measure on-demand audio, video, and other social media entertainment. Clear Channel also hopes to have more flexibility in reporting on the performance of the site’s navigation structure, ad campaigns, and other elements specific to its business.
Mia Sossei joins ContextWeb. Sossei was named Mid-West director of the company that oversees the ADSDAQ exchange. She was previously VP, business development, at Q Interactive, where she implemented a strategy for maintaining and growing the publisher network.
SheSpeaks takes Manhattan. The online, word-of-mouth marketing insight community relocated its offices from Essex County, NJ, to midtown Manhattan. The company has built a membership of over 125,000 to participate in marketing surveys and brand research opportunities.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.