Execs & Accounts: MySpace, GroupM, Acxiom

MySpace has consolidated its ad-related operations with the promotion of Jeff Berman to president of sales and marketing. Berman will oversee online marketing, ad solutions, branded ad sales and relationship development with major advertisers. He’ll also work on integrating the company’s HyperTargeting and ad serving technologies into advertiser campaigns.

Berman previously served as EVP of marketing and content, and he led many programming initiatives, including the Impact Channel and MySpaceTV. He joined as SVP of public affairs.

GroupM North America hired Tom Dempsey as its first director of digital investment. Dempsey was previously managing partner, director of national broadcast at Mediaedge:cia. He’ll be based in New York City.

Philippe Suchet has left behavioral targeting and Web site personalization firm Kefta, one year after its merger with Acxiom. In a note to colleagues he said he planned to take some time off before starting new ventures.

Experian CheetahMail has added several clients in the retail, travel and entertainment sectors. They include Holland America Line, J.Crew, Lamps Plus, Oreck and Starz Entertainment.

TV ad targeting firm Navic Networks hired Alec Gerster as chief marketing officer. Gerster was most recently CEO of IPG-owned Initiative, prior to which he worked for Grey Global for 30 years.

Starcom USA has signed on to use DirectView, a TV audience measurement service TNS Media Research and DiRECTV recently introduced. The agreement builds on an existing relationship between Starcom and TNS to analyze set-top-box data from 320,000 Charter Communications digital subscribers in the L.A. market.

Operative hired Vedant Sampath as CTO. He joins from Oracle Corporation where he served as VP of software development.

Search Discovery signed three clients last quarter. Mint.com is a personal finance service; Southern Explorations offers eco-travel tours; and Mountain Reservations is a ski rental outfit.

Music blog network MOG hired Alex Brough as VP of sales and strategic partnerships. He was previously head of West Coast sales for MTV’s digital platforms.

Digital Pulp has launched a site for the PayItGreen Alliance, a group created by the Electronic Payments Association to encourage consumers and businesses to save paper by managing their finances electronically. The EPA represents thousands of financial institutions and businesses, according to Digital Pulp.

Kate Rodler has joined Ladies Who Launch, a Web site for female entrepreneurs, as VP of sales. She previously held the same title at Entrepreneur Media.

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