Neo@Ogilvy creates a global director position for Anagnost. John Anagnost took the job of global director, search marketing services, at Neo@Ogilvy. He has spent the past five years at OgilvyInteractive’s Digital Strategy group; most recently he held the title of director. Prior to Ogilvy Anagnost was a senior director of digital strategy at Modem Media and Digitas.
Red Bricks Media lays a foundation in LA. Interactive marketing agency Red Bricks Media opened an Los Angeles office. The new location serves local clients including the Los Angeles Times and a major motion picture studio. Employees will transfer from the San Francisco office to staff the new outpost. Media supervisor Becca Vittetoe will serve as management team member.
Fuel Industries charges up with new creative officer. Canadian interactive shop Fuel Industries named Bruce Sinclair chief creative officer. Sinclair was a former creative and art director at agencies such as DDB and TBWA. He replaces Warren Tomlin, who was promoted to president. Tomlin served as CCO since 2007.
Efficient Frontier appoints a new president and CEO. David Karnstedt was named president and CEO of search engine marketing agency Efficient Frontier. Most recently Karnstedt was an executive-in-residence at Redpoint Ventures, an investor in Efficient Frontier. Before Redpoint, he served as senior vice president of Yahoo’s North American sales. Karnstedt previously led the direct sales team at Overture Services, a paid search company acquired by Yahoo.
HuffPost selects AdMeld for network optimization. AdMeld will spread the publisher’s ad inventory across a mix of hundreds of ad networks and exchanges and provide reporting and management tools for the publisher to manage networks running ads on its site.
JWT holds the Keyword for Microsoft. WPP’s unit JWT was selected by Microsoft create an ad campaign for its new search engine Live Search, reports an article. The search project has also operated under the names Kumo and Project Kiev. Microsoft will reportedly spend up to $100 million on the campaign to compete in search share with its competitors.
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