Execs & Accounts: Obama, Quattro Wireless, Timberland
Obama campaign ran "Vote Early" ads on the Quattro Wireless network, and Timberland has a new ad campaign created by Leagas Delaney in the U.K.
Quattro Wireless was an advertising partner for the Obama campaign during the election. Quattro and the Obama campaign worked to develop the Obama “Vote Early” media plans within Quattro’s network of carriers, premier publishers, and integrated partners such as Boost Mobile and ChaCha.
Timberland Company released a new ad campaign created by U.K.-based ad agency Leagas Delaney. The online, television, and print campaign supports Timberland’s Earthkeepers collection of environmentally-conscious footwear and apparel.
Denver-based ad agency Cactus added three to its creative team. Jorge Lamora, designer, was previously a designer for Ellen Bruss Design. Lindsey Beal, production artist, previously worked at Wunderman in Chicago. She will collaborate with Cactus’ creative and production teams for local and national campaigns. Allie Edwards was named art director. A recent college graduate, Edwards was a grand prize winner of the Chipotle “30 Seconds of Flame” Competition. She gained art direction experience as an intern for Dallas-based Slingshot and graduated from Southern Methodist University in Dallas.
AgencyNet completed digital work on a Pepsi campaign. The campaign, “Kung-Fu Fighting,” includes a mobile widget created by SoHo-based interactive agency AgencyNet, and is available in English, Spanish, and Portuguese. It features music and appearances from U.S. performers including T-Pain, Tami Chynn, Shaggy, and Verne Troyer. AgencyNet also developed a campaign including an interactive mobile widget for Bacardi.
United Way of America selected Omniture SiteCatalyst. The Web analytics program measures visitor engagement and activity on United Way’s newly-launched Web site at www.liveunited.org.
Wilen Media was named agency of record for the New York Islanders. The multi-service marketing agreement with the NHL franchise includes online marketing and advertising, media planning and buying, database development and management, creative development for radio, TV, online, and print.
A new social networking site was created for Samsung to promote its washers and dryers. Created by Cheil USA Interactive, the site, “Moms Like Us” celebrates “Life, Laundry, and the Pursuit of Cleanliness.” The site balances product information and social media, and contains a Laundry-Pedia, according to a company statement.
