Execs & Accounts: OgilvyOne, Moosylvania, Mobile Entertainment Forum

Harvey Kipnis picks up an old title at OgilvyOne. Harvey Kipnis, most recently chief growth officer at Ogilvy North America, was named managing director of OgilvyOne. According to his LinkedIn profile, Kipnis held the managing director post previously from 2003 through 2007. According to the Ogilvy announcement, Kipnis will be responsible for driving growth of one-to-one marketing — digital, direct, CRM, loyalty, and new practices — and continue to lead his portfolio including IBM demand generation, and TD Ameritrade.

Moosylvania and hawkeye form alliance on services. Hawkeye provides a suite of turnkey solutions including large enterprise Web development, search engine optimization, data analytics, multi-channel creative executions, and experiential marketing. Moosylvania provides its knowledge in digital, branding and promotional design, social networking and word-of-mouth, and insights.

Mike Navarre joins the Mobile Entertainment Forum. Navarre, a 20-year veteran of sales and marketing, was named general manager of Mobile Entertainment Forum Americas to promote the forum’s charter and accelerate mobile entertainment adoption. He was most recently at ContentNext Media, where he handled advertising and event marketing. He has a trade and digital media background with alliances including CTIA, CES, NATPE, and NAB.

AdMeld names two execs. David Hertog, director of marketing, will drive marketing for current and prospective publishers, ad networks, and exchanges for the ad service company. He was previously director of marketing at KickApps, and prior to that worked as online business development manager for The New Republic, and as an account executive and media planner at i-traffic. Brian Kane, vice president of operations and human resources, will build client service operations and attract and retain talent to the company. He was previously director of publisher services at Google, and DoubleClick prior to the acquisition.

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