More NewsExecs & Accounts: OgilvyOne, Wahlstrom, Mediabrands

Execs & Accounts: OgilvyOne, Wahlstrom, Mediabrands

OgilvyOne brings back Mat Zucker; Wahlstrom hires former Motorola executive; Mediabrands makes executive changes in the Asia Pacific region.

Mat Zucker returns to OgilvyOne. Zucker was appointed executive creative director of the agency. He left OgilvyOne in 2005 to join R/GA as executive creative director, and was for the past two years VP and ECD of Agency.com in New York.

Wahlstrom gets former Motorola executive Kehoe. Geoff Kehoe was named president of Interpublic Group’s local interactive marketing unit Wahlstrom. Kehoe joins the agency from Motorola, where he was head of global e-commerce marketing and led U.S. brand communications for the launch of the RAZR.

Mediabrands hires in its Asia Pacific unit. Ruth Stubbs was appointed president, Mediabrands Asia. Jeff Cressall, who has been with Mediabrands Asia, will now oversee New Zealand and Australia operations. Stubbs, based in Singapore, joins the agency from GroupM where she was CEO of Interaction since 2004 where she established GroupM Interaction Asia Pacific within her first year.

DG FastChannel names a new CTO. Gregory Smith was named CTO of the provider of digital media services to the advertising, entertainment, and broadcast industries. Smith was previously CTO at Move Networks.

Measurement firm comScore names a new CFO. Kenneth Tarpey was named chief financial officer of comScore where he succeeds John Green. Tarpey served as CFO of ObjectVideo, a provider of surveillance software, and previously was CFO of Ai Metrix, a network optimization software. Green will assume the role of executive vice president and head of human capital.

Mother’s Day is in bloom for 1-800-Flowers.com. The florist implemented Bazaarvoice Stories as part of its marketing campaign for the holiday. Customers can go to www.spotlightamom and share inspirational stories about moms, and take part in the Spot A Mom contest.

Double Fusion signs a deal with Konami. The in-game advertising company has signed an agreement to offer premium advertising opportunities in sports titles in “PES 2010,” or Pro Evolution Soccer. The game comes out in Europe.

TODAYshow.com reaches the iPhone with Zumobi. Zumobi created an official app for the iPhone branded for the “Today Show.” Consumers can download the app for free to get news, entertainment, and lifestyle content from the morning news show.

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