More NewsExecs & Accounts: Organic, CreativeFeed, Interpret

Execs & Accounts: Organic, CreativeFeed, Interpret

Organic San Francisco brings in two group directors; former OgilvyOne partner sets up his own shop.

Organic San Francisco hires two. Anna Banks was named group director, strategy, of the SF office. Previously she held a vice president position at McCann Worldgroup. Sacha Reeb, group director, creative will oversee all creative work released from Organic’s San Francisco team. Reeb has worked on accounts such as Mercedes and Sparkasse Bank at Jung von Matt/next. She also worked on creative campaigns for Volkswagen at ArgonautenG2 and GE, Doritos and Cingular Wireless at AtmosphereBBDO.

OgilvyOne’s Arthur Ceria goes out on his own. He founded CreativeFeed, a micro agency that bridges technology and marketing. Clients include Calvin Klein and the Museum of Modern Art. Ceria, who will serve as chief creative officer, was senior partner and executive creative director at OgilvyOne in San Francisco up until late 2008. He established OgilvyOne’s San Francisco office and grew it to 70 people over two years. Over that time he created online marketing campaigns for Yahoo and Cisco. Before that, he led Euro RSCG in New York as the executive creative director for integrated communications.

Interpret continues to grow its video game practices. Entertainment, media, and technology measurement and market research firm Interpret hired Michael Cai to the position of VP, video games. Cai will lead the company’s gaming vertical, providing market research and analysis products. Prior to Interpret, Cai served as director of digital media and gaming at Parks Associates where he established and grew its gaming coverage practice and led a research team to provide syndicated and custom research for digital media, gaming, and service provider industries.

The UXB built a site for Swatfame. The WXB, an advertising, branding, and interactive agency, designed a corporate Web site for the apparel manufacturer.

Bosch selects Grey New York as AOR. Grey New York will be advertising agency of record for Robert Bosch’s regional business unit, Filtration-Americas. Grey will be responsible for integrated communications and provide strategic planning, creative execution, media planning, and digital. A brand advertising campaign is already in development.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts