Pandora Hires Chief Marketing Officer. The personalized Internet radio brand tapped Simon Fleming-Wood to be its first CMO. Fleming-Wood was previously VP of marketing at Pure Digital Technologies. His hire comes as Pandora faces perhaps its most formidable challenge to date, with the launch of Spotify in the U.S. and that company’s deep integration with Facebook.
GSI Commerce Names Simone Barratt President of e-Dialog. Before taking charge of the in-house agency, she was president of GSI Global Marketing Services International. In other e-Dialog appointments, Christian Wright was named GM of e-Dialog Americas, and Luke Griffiths was promoted to GM of e-Dialog U.K.
Gannett Digital Hires GM of Social Commerce. Rajan Mohan is responsible for the development of Gannett’s Deal Chicken social commerce product. He was most recently general manager of Local.com’s in-house properties. Earlier he was director of web search and local for AOL Europe.
AdLux Comes to U.S. The Australia-based pay per click network hired Darren Huey as director of account services in North America. Based in the company’s San Francisco office, Huey will seek out new ad clients. He joins from LookSmart, where he worked for eight years in various account management roles.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?