Four media companies deploy PaperG’s Flyerboard. Hyperlocal ad solution to be used by Asbury Park Press property APP.com, PressDemocrat.com, The New York Post, and Metromix, a joint venture of Gannett and Tribune Company.
Walt Disney nominates Facebook’s Sheryl Sandberg to its board. Google sales vet and current Facebook COO Sandberg is also a former chief of staff at the U.S. Treasury.
GNKids and Teens hires four account execs. New hires include Tunisia Sharpe, Susan Mandell, Haley Menig, and Elain Chang.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more