Pereira & O’Dell hired Joel Kaplan as senior writer. Previously with Crispin Porter + Bogusky, Kaplan served on the team responsible for Burger King’s “Whopper Sacrifice.” His work there also spanned campaigns for Volkswagen, Coke Zero, and Zune.
Gannett-owned Ripple6 recently signed several businesses to use its brand communities social marketing product. The brands were: Post Grape-Nuts, Benjamin Moore, Procter & Gamble, and Unilever. Both Unilever and Grape-Nuts program created groups in Ripple6’s MomsLikeMe.com audience, establishing opportunities for social research and community outreach, Ripple6 said.
Bazaarvoice hired Chris Lynch as corporate controller. The provider of online reviews and other social commerce applications hired Lynch from Vignette.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more