Performics wins Southeast Toyota Distributors account. Performics was selected to manage and centralize search marketing campaigns for Southeast Toyota. The program will track each dealer’s expenditure, and provide analysis and optimization.
Novus hires ad executive to lead digital strategy. John Hoeft was given the new role at media agency Novus of vice president of digital strategy. He spent nearly a decade at MediaNews Group where most recently he was corporate vice president of online and interactive sales. At Novus, he will contribute to the development of digital programs, products, and services.
Efficient Frontier hires former Yahoo executive. Justin Merickel was named vice president of marketing and new product development at the search engine marketing agency. He worked at Yahoo for almost five years, where he served as managing director, category development. At Yahoo Merickel focused on building revenue from performance marketers across both search and display advertising.
Mogulus adds Adap.tv plug-in to aid monetization. Internet broadcast platform Mogulus added the Adap.tv plug-in to help its customers generate revenue from their streaming video Webcasts.
NAI gains a new member: eXelate. EXelate, a marketplace for behavioral targeting
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How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification.
That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company ... read more