Execs & Accounts: Procter & Gamble, IMVU, Jivox
P&G picks Strawberry Frog for Pampers account; IMVU teams up with Alloy Media + Marketing; and Jivox teams up with local media partnerships.
Procter & Gamble assigned the global digital account for its Pampers brand to Strawberry Frog, AdAge reported. The agency beat out North American incumbent Critical Mass and others.
Avatar-based social network and virtual world, IMVU, has announced a sales partnership with Alloy Media + Marketing. Alloy will handle sales and production for campaigns across the network, headed up by newly appointed head of sales, Danny Wright.
Online video ad platform Jivox has announced new partnerships. Those partners are local media publishers, including Lehman Communications Corporation, Small Newspaper Group, St. Joseph News-Press, and Lewiston Tribune. Jivox says its premium network now consists of over 800 local media and content Web sites.
Creative agency, Engine Digital, has hired Colleen Fehr as a digital producer. Fehr will work to manage technical projects in interactive marketing, web development, software and advertising on behalf of Engine Digital clients.
Ad agency Doner teams up with Eyeblaaster. Eyeblaster will handle Doner’s digital campaign management.
